Marketing Campaign Manager

Goals

• Generate marketing qualified leads that convert to sales at a high rate.
• Create market awareness for company, products, and services through social media and digital content.

Key Responsibilities

• Understand our target audience and personas, develop campaign strategies, and drive execution of campaigns.
• Maintain daily measurement of the ROI of campaigns.
• Regularly create, deliver, and review reports of campaign results, including MQLs, opportunities, and sales.
• Lead Generation via digital channels.
• Developing, implementing, and managing digital campaigns across multiple channels – SEM, SEO, social, EDMs, and paid advertising.
• Produce and create compelling, relevant, and timely content to be pushed out via digital channels.
• Utilize a strong analytical ability to measure and report performance of all digital marketing campaigns against set goals.
• Administer marketing and content systems to generate metrics on performance.
• Assist with organizing local company conferences, trade shows, and major events.

Required Experience/Skills

• Bachelor’s degree or higher
• 5+ years of experience in growth marketing and digital marketing, with a history of building and executing growth strategies in B2B companies. Experience B2B technology markets preferred.
• Understanding of lifecycle marketing best practices and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals.
• Deep knowledge of CRM, email, and other marketing automation tools.
• Highly commercial and ROI-focused.
• SEO and paid advertising experience
• Data analytics skills
• WordPress experience
• Partner marketing experience
• Strong digital marketing and digital campaign analysis experience
• Strong writing skills – A natural storyteller and experience in developing innovative and engaging digital content
• Exceptional organizational skills
• Experience with marketing operations technology – Active Campaign experience a plus
• Email marketing expertise
• Event management experience – live and online
• Social media marketing skills

Benefits

Aside from joining an exceptional team that truly embodies our core values — Customer Focus, Quality, Innovation, Ownership, and Integrity — here are some of the benefits you will enjoy as a Next Technik team member:

• Health, dental, and vision insurance
  • Effective your first day of employment
  • Ample health and dental programs from which to choose
• Generous PTO, as well as 8 paid holidays
• Life and AD&D insurance
• Opportunity for remote or hybrid work scenario
• 401k + percentage company match
• Numerous other optional benefits